rfm-analysis topic
RFM-analysis
Python script (and IPython notebook) to perform RFM analysis from customer purchase history data
Digital-Marketing-Analytics
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social M...
Olist-Marketing-Analytics
Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment
rfm
Tools for Customer Segmentation using RFM Analysis
RFM_analysis
RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and h...
Datalogy-Customer-Segmentation-Data-Science-Internship
A Repository Maintaining My Summer Internship Work At Datalogy As A Data Science Intern Working On Customer Segmentation Models Using Heirarchical Clustering, K-Means Clustering And Identifying Loyal...
Data-Analytics-Customer-Segmentation
In this project, a RFM model is implemented to relate to customers in each segment. Assessed the Data Quality, performed EDA using Python and created Dashboard using Tableau.
rfm-analysis-python
This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups differ from each other.