marketing-mix-modeling topic

Marketing Mix Modeling Data Generator

DoktorMike

This repository contains the code and explanation for market mix modelling technique in economics

Better-Boy

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...

facebookexperimental

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

sibylhe

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social M...

Nikhilkohli1

Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity

SooyeonWon

Modeling adstock in media mix modeling using Weibull transformations.

annalectnl

This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.

iamcici0424

Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.

edwinnglabs