customer-segments topic

A curated list of awesome customer analytics content

Acrotrend

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and h...

DionysiosZelios

This repo contains unsupervised models including the Latent Dirichlet Allocation (LDA) model applied to a corpus of research papers and a clustering analysis applied to customer segmentation.

marcotav

This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups differ from each other.

klaudia-nazarko