customer-analytics topic
RFM-analysis
Python script (and IPython notebook) to perform RFM analysis from customer purchase history data
Customer_segmentation
Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to anticipate the purchases that will be made by a new customer, d...
customer-lifetime-prediction-using-python
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto,...
rfm
Tools for Customer Segmentation using RFM Analysis
Customer_lifetime_value_analysis
Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.
customer_analytics_fmcg
Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity
leo-cdp-free-edition
The binary build of LEO CDP Free Edition for training purposes
Customer_Analytics_Retail
Customer Analytics for a FMCG company (K-means clustering, PCA, logistic regression, linear regression)