clv topic

What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto,...

mukulsinghal001

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

pymc-labs

A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more

station-10

Customer Base Analysis with Recurrent Neural Networks

valendin

R-Package for estimating CLV

bachmannpatrick