Michael Kleber

No — adding another opt-out mechanism will require new code, but we're already code complete on the first origin trial.

Hello folks, For the long-term behavior of FLoC, I think "FLoC ids will be available for users on a site only if this site is allowing the visits it gets...

Hi folks, During the Origin Trial, the default for whether a page will be used for FLoC computation will be based on Chrome's existing infrastructure which detects [pages that load...

The cohort calculation is only based on the past one week of behavior. A publisher who chooses to opt out in the future can be sure that activity on their...

Hi Ben, It's still an open question whether there might be meaning in the individual bits of the ID assigned by FLoC. There are a wide range of possible clustering...

Hi Thomas, I think you misunderstand something about the header. Our best guess for the final state of FLoC is that the calculation will be based on just the domains...

Hi Aram, Check out the recent update describing the [FLoC Proof-of-Concept experiment](https://github.com/jkarlin/floc/blob/master/README.md#proof-of-concept-experiment). In particular we plan to test the flocks we generate for excessive correlation with browsing activity in our...

We used Google Ads's preexisting list of sensitive categories to get started, and to leverage already-trained classifiers. Please contribute suggestions for other sources we might draw on.

Sure — if you believe that it's impossible to do any targeting without discrimination, then FLoC is absolutely not going to solve this problem. But a key lesson from the...

@kuro68k Unfortunately, the [best data we have](https://twitter.com/garjoh_canuck/status/1318989360407236609) suggests that if we limit ads to only contextual+1p and get rid of the types of targeting that take people's interests into account,...