Michael Kleber

Hi @ph00lt0, "Google should try to find other ways to make money" is a very surprising thing to say in this conversation. FLoC is not about Google making money: as...

> Indeed, FLoC adds new security risks, if I understand correctly, because with FLoC there is much more delicate information about an individual on the individual's computer than before. For...

Hi John, Right, this is indeed the ["Longitudinal privacy" question](https://github.com/WICG/floc#longitudinal-privacy). We've been considering a few different mitigations. As you know, this is an iterative and open process, and we expect...

Can you explain how "the tracker actually gains more value and accuracy from the noisy signal"? It seems like you're thinking about an attacker who already knew your identity on...

Thank you, @TheMaskMaker, good point and good explanation. It seems to me that the concern you raise is even _more_ of an issue in a setting _without_ FLoC, where a...

@TheMaskMaker Ah, I think there is an important reason that I don't think this is as worrisome as you do: when I talking about "adding noise" to FLoC, that does...

Hi Achim, I'm happy to try to answer your questions. But I'll note that I'm an engineer, not a lawyer. So in my engineer sort of way, my response will...

Hi @jdwieland8282: I agree with both of Josh's concerns — and note that those apply to the Magnite's sibling proposal [ProprietaryCohorts](https://github.com/MagniteEngineering/ProprietaryCohorts) just as much as they do to the [FLoC+Server...

> Sparrow at the moment does not have cohort assembly as a feature... @jdwieland8282 SPARROW certainly _does_ have cohort assembly as a feature; that's what [Interest groups: audiences new building...

Oooh, no, I don't agree with @jdwieland8282's definitions at all! I'd say there are _three_ types of segments that we should talk about: 1. TURTLEDOVE serving: 1a. "Retargeting segments" which...