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Published 20 hours ago • verified publisher icon DionysiosZelios
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RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and h...

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verified publisher icon DionysiosZelios

Metadata

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and h...

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