Thomas Prieur
Thomas Prieur
How to Enable Cross-Environment Advertising Measurement on Android Devices without Privacy Sandbox
We are exploring how we will continue to drive business for the publishers & advertisers working with us in all scenarios. In that context, we are investigating cross-environment (App Web)...
It is common practice in the adtech industry to offer attribution and contribution reporting. - Attribution typically refers to the Campaign that received the final touchpoint, or any other attribution...
Online to Offline Advertising, also known as Omnichannel, relates to online advertising driving conversions in store, typically local stores. This use case is enabled with Store attribution, which attributes typically...