pymc-marketing
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pymc-labs
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Follow #632, the default priors for the new saturations might want to be looked at again. For instance, do the prior curves cover approximately the same area? Or are they...
Having an API like: ```python from pymc_marketing.mmm import TVP tvp = TVP(...) coords = { "date": dates_in_model, } with pm.Model(coords=coords): # Ideally one thing that the user need to know...
Many of the modules and classes are missing docstrings which make the API section look bare and the appearance could be improved. The top modules (mmm and clv) may require...
## Description This PR is a recreation of [this one](https://github.com/pymc-labs/pymc-marketing/pull/912) which I was told to close and restart due to git issues on the pymc-marketing repo. It could be nice...
Closes https://github.com/pymc-labs/pymc-marketing/issues/1014 ---- 📚 Documentation preview 📚: https://pymc-marketing--1044.org.readthedocs.build/en/1044/
Is there a way I can mention the date period for the budget allocation in the future instead of the number of days??
A new research note is available describing how to add covariates to the Gamma-Gamma spend model: https://www.brucehardie.com/notes/045/gamma_gamma_with_covars.pdf
Thank you for just a wonderful library! Really amazing progress! I wanted to make sure that the approach to using information from historical experiments to alter priors is correct /...
Make `michaelis_meten` consistent with the rest of `SaturationTransformation` by wrapping it as `pt.TensorVariable` ## Description * ~~Rename old `michaelis_menten` as `michaelis_menten_function`. Made to avoid major changes in `mmm.utils.estimate_menten_parameters`'s [L70](https://github.com/pymc-labs/pymc-marketing/blob/f70db336ebf8766e7792279ca4148261f6b18edf/pymc_marketing/mmm/utils.py#L70).~~ *...
In MMM's we have many parameters. Here, let's focus on parameters associated with the saturation function and weighting. Let's just consider a generic saturation function, the contribution of channel $c$...
