pymc-marketing
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pymc-labs
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
## Description ## Related Issue - [x] Closes #644 - [ ] Related to # ## Checklist - [ ] Checked that [the pre-commit linting/style checks pass](https://docs.pymc.io/en/latest/contributing/python_style.html) - [ ]...
This PR adds a time varying coefficient for the intercept. It's near-identical to #598, except it does not add support for time varying media contributions (this, we will add later)....
- Adding quickstart and some plots to make the README more engaging. - Added some additional features for the mmm module. - Added PyMC Logo closer to the start (and...
This PR resurrects https://github.com/pymc-labs/pymc-marketing/pull/188 to partially address https://github.com/pymc-labs/pymc-marketing/issues/176. The Beta-Geometic/Beta Binomial model is a CLV model for discrete, non-contractual use cases - a good example would be sporting events. This...
Hello team, as we all know we now have a large number of saturation and lagging functions, however our code was only forcing a specific type. Create a folder with...
This is our current sections: Guide is not really a guide to the software as it doesn't have any code, it's more background, or "About". Then examples is more Howto...
It would be awfully convenient to be able to build a single notebook, only the notebooks, or specific module docstrings. The `make html` command is very helpful. However, the build...
A Streamlit app to illustrate saturation, adstock and prior concepts in an intuitive, visual way to stakeholders and new MMMers ## Description I've added a v0 Streamlit app to allow...
Hello, I see that there is a weibull adstock transformation function available but it is not currently being called in the delayed_saturated_mmm module (only geometric adstock) is being called. May...
Implements the Hill function, a sigmoidal model often used to describe saturation effects in various contexts, such as biochemical reactions, pharmacological dose-response relationships, and media spend efficiency in marketing. The...
