John Wilander

Align ARA and PCM on last-click/last-touch attribution?

3

You write this in the click-through case: > ## Multiple sources for the same trigger (Multi-touch) > > If multiple sources were clicked and associated with a single attribution trigger,...

The security/privacy section should cover other uses of FLoC, such as dynamic pricing, demographic targeting of headlines, and targeted malvertising

5

Websites and embedded content can use cohorts to: - Set prices dynamically based on if the user is price insensitive or likely to compare. - Alter headlines to target specific...

Publish the meaning of cohorts to even the playing field, enable transparency features, and enable scrutiny of protection against sensitive targeting

13

Issue https://github.com/WICG/floc/issues/101 argues that the browser should "offer transparency to users about cohort interpreted meanings." An even better way is for the browser vendor approving the cohorts to make their...

Cohort IDs can be collected over time to create cross-site tracking IDs

15

In https://github.com/WICG/floc/issues/99, it is stated that "FLoC is not useful for tracking." I don't think that's accurate. As far as I know, the user's cohort will not be partitioned per...

Is schemeful the right term considering https vs wss?

2

Does this proposal aim to separate SameSite cookies between plaintext and TLS connections or between schemes? The https and wss schemes are both secure and I assume you are not...