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Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...

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Attention: @laresbernardo, @gufengzhou , @michellegrushkometa In the demo.R, if I run the following code it does not use media spend data to document the (mean, %share) spend in the outputs....

Hi, I'm using Robyn v3.11.1 and running a model with `dep_var_type = "conversion"` (the paid media metrics are expressed as CPA). I have a question regarding the "In-cluster bootstrapped CPA...

I need to configure my data to include production costs, content creation costs and other similar costs along with the media spend in the modeling process. Could you please suggest...

How should I think about Robyn MMM modelling for complex online SaaS business? Let me setup a scenario. As we know, in a typical SaaS there are key drivers beyond...

Hi, I'm using **Robyn v3.11.1** and I’ve encountered an unexpected behavior when running `robyn_allocator()` for budget allocation over a specific time period. In the selected allocation period, **one of the...

Hi, I'm using Robyn v3.11.1 and I've encountered an unexpected behavior when trying to recreate a model using `robyn_recreate()`. In my dataset (_raw_data.csv_), I have a context variable called _"context_promo"_...

Summary: After Pareto fronts are computed, the evaluation crashes in the plotting data generation step with KeyError: "['ds'] not found in axis". Optimization finishes, but building plot data fails. What...

One of the arguments of `robyn_inputs()` is `dt_holidays`. I have my own holiday data frame, named "some_events", with the same structure of `Robyn::dt_prophet_holidays`. However, when I run `robyn_inputs()` with `dt_holidays...