dmanhattan

Using Median as Weighting Factor in Expected Purchase Value

1

Hi everyone, Practical theory question for you all :) Bruce Hardie's paper on the Gamma-Gamma clearly states that spend data is usually right-skewed, and my dataset is no different -...

Predicted LTV Too High

5

Hi Cameron, Thanks for creating this great library! I'm having a few problems with the values predicted using `customer_lifetime_value( )`. I would expect the LTV to be a slightly discounted...