Ben Cullimore

I did a bit of work on filters for result lists going back a few years ago for NHS eReferral Service - ‘Manage your referral service’ - predominantly mobile. The...

I've written up a variant of the promo/panel component called a 'canonical' link. Based on the needs of the NHS website information architecture work https://github.com/nhsuk/nhsuk-service-manual-backlog/issues/254 I feel the canonical link...

A finding from the NHS website's Information Architecture team is that URLs should mirror the site structure and page headings. @karlgoldstraw identified instances where contractions such as **Finding out you're...

From an IA perspective, the structure of the website shouldn’t be masked through shortened, truncated addresses. URLs should be a canonical representation of where the page sits. For example, hypothetically...

With canonical URLs in mind, how best should we structure transactional service's URLs beyond the start page? For our hypothetical start page we have www.nhs.uk/health-a-to-z/hand/finger/nail/nail-removal-service with redirects from our vanity...

The NHS websites SEO consultants have provided guidance supporting the Information Architectures team's principle of > The structure of the website shouldn’t be masked through shortened, truncated addresses. URLs should...

I've detailed considerations around the use of contractions in URLs here: https://github.com/nhsuk/nhsuk-service-manual-backlog/issues/266#issuecomment-718028122

# URL standards for the NHS website (nhs.uk) (draft) How URLs are used on the NHS website (nhs.uk), their formatting requirements and why short URLs are sometimes created for promotional...

One issue we’ve come across is around vanity or “friendly” URLs – URL addresses set up to promote specific campaigns, for example, www.nhs.uk/friendsandfamily These URLs are used on marketing materials;...

### Vanity URLs continued After an extensive debate on cross-government slack with experts in accessibility and security, with no evidence-based decisions on what makes a good vanity URL yet. With...