media-mix-modeling topic

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

sibylhe

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

pymc-labs

(ml) - python implementation of bayesian media mix modelling with shape and carryover effect

leopoldavezac