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Published 20 hours ago • verified publisher icon woocommerce

Low quality of events matching reported by Facebook ads

Open tomektarnowski opened this issue 4 years ago • 3 comments

Hi team,

I am experiencing low quality of event matching reported by Facebook ads. It is happening for quite a time, but so far it didn't affected my ads performance. Now it seems that has changed...

Currently using version 2.3.5.

Some screenshots from my ads panel: https://i.ibb.co/yVmSyg0/matching-q1.jpg https://i.ibb.co/RPMFg50/add-to-cart1.jpg

Those factors has lowest numbers: Postal Code & Click ID (fbc)

tomektarnowski avatar Apr 14 '21 10:04 tomektarnowski

Hi, just wanted to ask if there is a chance to get update regarding the issue. It is expected behavior or is it the real issue?

tomektarnowski avatar May 24 '21 06:05 tomektarnowski

Reported low event match quality in 4370401-zen and 4119058-zen — focusing particularly on External ID parameter.

image

tijosh avatar Oct 15 '21 15:10 tijosh

Any update regarding this?

danielboos1 avatar Jul 22 '22 13:07 danielboos1

If this is related to the initiateCheckout, we would not be sending any of these data for guest users. We've made a lot of improvements to the extension since this issue has been reported.

Try updating the plugin to the latest version. If you're still experiencing this issue please reopen with more details.

rawdreeg avatar Oct 14 '22 14:10 rawdreeg