rtb-papers
rtb-papers copied to clipboard
wnzhang
A collection of research and survey papers of real-time bidding (RTB) based display advertising techniques.
adding two new papers from ECML-PKDD and SDM.
I add a paper about CVR prediction (accepted at KDD2019) [1905.07289] Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creative https://arxiv.org/abs/1905.07289
As we can see, in real industry environment, an advertisement is always surrounded with other advertisements, therefore, this advertisement's CTR is influenced by other advertisement's info. But, when we construct...
