wellcomecollection.org icon indicating copy to clipboard operation
wellcomecollection.org copied to clipboard

Published 20 hours ago • verified publisher icon wellcomecollection

Add pixel tracking

Open LaurenFBaily opened this issue 9 months ago • 9 comments

What

Add tracking code for Google Ads, Meta and TikTok through GTM.

Why

Enable re-marketing and lookalike audiences to make our digital advertising more efficient/effective.

To do

  • [ ] Add pixel tracking to codebase (instructions from Ethix here)
  • [x] Allow if user accepts marketing cookies via CMP (add analytics_storage consent check)

LaurenFBaily avatar May 29 '24 11:05 LaurenFBaily