Space on website to point potential project owners to

[NatalieZelenka]

This was originally flagged by Susana, but @HDiscoDay also raised it.

Convincing project owners to take the leap and join a workshop is a bottleneck in organising a workshop (and understandably so because they're doing something quite unusual and potentially scary: having other people talk about the ethics of their project in front of them.

It would be cool to have a section of the website that explains the benefits of taking part, as well as the workshop format from the project owner's perspective (rather than the perspective of the workshop organiser, like here).