Adobe Experience Cloud Case study - "A quick start guide to web performance"

[gilbertococchi]

Adobe Experience Cloud Article including Business Stats:

• SEO visits. Visitors coming through search engines increased by 19%.
• Engaged visit rate. Not only is having more visitors on a site important but the quality of their visit also matters. Adobe saw an increase of 40% in engagement.
• Repeat visits. As the experience improved, more visitors were returning with an increase of 14% in repeat visits.
• Average time on page. Visitors stayed longer on the page, with an increase of 30% (measured in seconds).
• Bounce rate. The percentage of visitors leaving the site after viewing went down by 12%.
• Conversion rate. Pages with forms on the page have a conversion rate change of 37%.

https://business.adobe.com/blog/perspectives/a-quick-start-guide-to-web-performance