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Investigate GTM Snippet implementation
Stakeholder: Lauren, Data & Analytics team What: The ROIDNA analytics audit reported an improvement in how GTM is added to our templates. Why: D&A and Marketing want to ensure the GA/GTM implementation is done and configured correctly
Audit findings and action items - row 26
Requirements:
- Go through the recommended implementation of GTM
- Investigate how we are currently adding the GTM snippet to our templates and determine if an update is required.
- Is there a risk of any of the other scripts not working if an update is required?