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Review GA/GTM audit summary and identify next steps
Stakeholder: Marketing strategy & analytics
As part of the recently formed marketing tracking working group, we want to improve the overall tracking and analytics capabilities on the about. sourcegraph.com platform.
To support this, we need to review the GA/GTM audit summary that was done in November 2021 and identify what technical updates need to occur in short term vs. the long term. Audit summary: GA-GTM Audit - Sourcegraph - Exec Sum (1).pdf
Related Slack thread: https://sourcegraph.slack.com/archives/C03KB4WKJRW/p1654645409729979
Paused until we have the call with ROIDNA and have access to the suggested optimisations.