Optimize/Simplify Checkout Process

[muratcakir]

• Show rich popup after product was added to cart (instead of the simple notification)
• Simplify address entry
• Enable skipping of shipping address entry
• B2B: companies should be able to place orders without providing a first and last name

[muratcakir]

Related to smartstore/SmartStoreNET#995

[stefanmuellerdo]

I found this issue from 2015 and would like to add (after internal and external discussions) that I received lately a number of feedback points regarding checkout. It might be valuable to go through our checkout experience to see where we stand. Often talked is about Click Reduction: Some users feel there are too many clicks required to finalize an order. Streamlining this is possible? Then there have been reports of login issues, with some even experiencing double logins to external integrations. Thanks!