Panda web pages need more on-topic keywords to break through to page 1 of results

[frhino]

“Pandemic” is too general; “coronavirus” and “covid” seem to be used more in searches. Long-term we could certainly move back towards “pandemic” but to get traction now we need to err on the side of practicality to earn users and traffic from Google. “Dashboard” is good, but “tracker” and “map” would better “exact-match” with search volume metrics.