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Published 20 hours ago • verified publisher icon ronakganatra
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A living document of hand-picked resources for marketers working on dev-centric products.

Awesome Developer Marketing

A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D).

If you're in B2D or actively marketing to developers and want to join a likeminded group of people, check out the Developer Marketing Community I'm co-building with Jakub Czakon.

🚧 Very much still a work in progress 🚧

I also have another list of awesome-marketing resources.

Back since joining ~GraphCMS~ Hygraph I've been on a steep learning curve on developer marketing - figuring out how different B2D is compared to B2C/B2B. I've grown to love the developer mindset of rewarding helpful content, avoiding shady gated practices, and building engaging communities - and I've tried to catalog my resources to help others out as well. Even though I'm now at Lano, I try to stay active in speaking with companies in the API space and co-running a developer marketing community, constantly maintaining this list as and when I find interesting resources!

Want to contribute to grow/improve this? PRs welcome!

Basics (Start Here)

Blogs and Websites

Books

Developer Marketing Centric Resources (and some DevRel relevance)

Docs

(In Dev. centric products I've learned that docs aren't just a requirement, they're basically a feature. Great docs make marketing so much easier, so here's a list of API docs that I think are extremely well designed/structured for inspiration)

Case Studies

Community Marketing

Design Inspiration

Newsletters

Others

Twitter Accounts

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verified publisher icon ronakganatra

Metadata

A living document of hand-picked resources for marketers working on dev-centric products.

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