rajat-barve

@ar-asur , sorry, I am not able to help you with your question since I am super new to MMM myself. But can you please let me know how you...

@becksimpson, Thanks for the explanation! I used clicks data in my model. Suppose I have 2 channels c1 and c2. Now suppose I want to obtain the change in my...

Thank you, @becksimpson ! Can you please also help me with this doubt -- as you might know, by default, the media priors are assumed to follow halfnormal(std) where std...

Thanks @becksimpson ! One thing that I wanted to try is de-mean my data to remove unobservable time-fixed effects. This naturally results in negative media data (impressions, in my case)....

Thanks, @becksimpson. I want to get the "media_transformed" values of my media impressions. I am using the hill-adstock model. Is there a way to get transformed value of the impressions...

@becksimpson , Thanks! Also, do you use custom priors in your MMM? I need to enforce a custom prior on the coefficient of one of my media channels (say, because...

Thanks! @becksimpson, Couple of questions. To make the discussion more concrete let's assume some preliminaries: Suppose, I have three media channels A, B, C. I run the default LMMM. The...