Calls to action for nav sections

[ksheedlo]

I've been dogfooding canon-bootstrap for a pet project of mine and have a use case that doesn't seem to be addressed anywhere in canon. Since this is really a design issue and not a theming/implementation issue, I think it belongs here. I have a section of my app that I really want users to click. Here's how I did it before re-skinning it according to canon (green box added for illustration):

I had the UI rendering it as a button, but it behaved as a nav link. Here's the new design in canon-bootstrap:

Is there a way to give extra weight to a nav item in canon, and if so, what should I do to style this particular element? If this is something canon does not address, can we come up with a solution that is idiomatic in canon?