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Published 20 hours ago • verified publisher icon pymc-labs

Time Varying Media not considered in `channel_contributions_forward_pass`

Open wd60622 opened this issue 7 months ago • 1 comments

The time varying contributions are not multiplied out in the method.

Having the time_varying forward pass method might be the way to go

Reference: https://github.com/pymc-labs/pymc-marketing/blob/a97e272de174aa32859c858fe62bb192b8262b45/pymc_marketing/mmm/delayed_saturated_mmm.py#L544-L548

wd60622 avatar Jul 09 '24 07:07 wd60622