Pulumi IDP product page updates for IDP campaign

[thtmnisamnstr]

We need to update the Pulumi IDP page for the IDP campaign. We want to drive registrations for a workshop series associated with the IDP campaign.

There are 2 different approaches to the changes we'd like:

1. Remove the "Get Started with IDP" button and put a shortened, restyled version of the workshop series registration form that includes a brief description of the series directly above the Why Pulumi IDP? section of the page.
2. Replace the "Get Started with IDP" button with a 2 button CTA (like on the homepage): 1) Register for the IDP Workshop Series and 2) Get a Demo.

I prefer the first option, but it is technically more challenging. So if it isn't feasible, the second option will suffice.

Any updates will rely on the new event registration page for IDP campaign associated workshop series being created. @isaac-pulumi

[kimberleyamackenzie]

Hey @thtmnisamnstr! Shoes thinks option 1 is feasible - if you can coordinate with @prischoi to get the form you want built in HubSpot and share the info on this ticket, then @shughes26 can hop on this. For now, I'm going to stick it into blocked, until we have that info.

[prischoi]

@thtmnisamnstr LMK which fields you want on the form and I can create it. After that, I'll create a workflow that registers them for every workshop assuming it's supposed to be a form that signs them up for the entire series?

[prischoi]

@shughes26 - Note: LMK if this embed code works. HubSpot has a new form builder and it looks like it's a little bit different from the old one. If it doesn't work, I can use the legacy builder.

HubSpot Form ID: 1d2e22f5-98c5-47ca-a84d-b1260e8a93af Salesforce Campaign ID: 701PQ00000ZTzFKYA1

Code:

<script src="https://js.hsforms.net/forms/embed/4429525.js" defer></script>
<div class="hs-form-frame" data-region="na1" data-form-id="1d2e22f5-98c5-47ca-a84d-b1260e8a93af" data-portal-id="4429525"></div>

[SaraDPH]

It is not very user-friendly to have a form without more details about the course, especially if the user is new to DB. We also want more information about them. Please send them to the course page https://info.pulumi.com/idp/internal-developer-platform-workshops-course

[thtmnisamnstr]

@SaraDPH Are you saying to not embed the form in the IDP page, but link off to this page instead? The point of this was to lower friction by removing a step towards conversion. Could we add some copy that very briefly describes the course and includes a link to the course page on this form instead?

[SaraDPH]

Let's align on the IDP page and workshops. We are creating a path.

The IDP product page is low traffic, it won't really generate workshop submissions. The workshops will generate more traffic to the product page, not the other way around. There will be links on the course page and BigMarker to help them move forward. Ideally, there will be a non-intrusive link to the course, in case they go there first. However, the expected path is that they will be led there afterward.

[kimberleyamackenzie]

I'm going to remove @shughes26 from this ticket until some of these open questions are resolved, please tag me when we have the questions sorted it and a clear plan of what's needed from engineering!