Communications metrics

[ElenaFdR]

I've removed the metrics section below from the communications plan, because:

• we don't currently track or use these (although we could)
• selecting communications metrics should be part of a bigger exercise of identifying what's meaningful for us to measure and where/how we want to optimise our activity (as we'll inevitably end up improving whatever we can measure)

Removed metrics

These are statistics we can easily track month on month as a proxy for impact:

• tweet numbers
• new Twitter followers
• Twitter profile visits
• Twitter mentions
• tweet impressions
• reuse or citation of our resources (including blogposts)
• positive news stories about the Foundation for Public Code
• website visitor numbers as provided by our hosting platform

Our ability to get metrics is limited by the fact that we have no analytics tracking on our websites.

[ElenaFdR]

Relevant: the NZ gov't's guidance on how to use analytics for content design

[ElenaFdR]

Archiving because there will be no paid communications staff as of 1 April 2024. Can be reopened by anyone interested in Foundation comms in the future.