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Generate list of Prebid Server automatic functionality

Open bretg opened this issue 11 months ago • 0 comments

The Rules Taskforce has asked each PMC owning a codebase to generate a list of functionality that takes place automatically, and whether that functionality can be turned off by publishers.

Prebid's philosophy is that most functionality should be opt-in, and that any functionality that is automatic should be reviewed by Prebid Legal counsel and have the option for publishers to opt-out.

To seed the list, here are some things Prebid Server does by default without being specifically asked:

  • anonymize request elements for all GDPR purposes - each account can override this behavior
  • anonymize request elements for USP 'no-sale' - each account can override this behavior
  • anonymize request elements COPPA and LMT - accounts cannot override this behavior
  • Copy TCF-EU consent out of GPP string into original TCF location - accounts cannot override this behavior
  • DSA validations - accounts cannot override this behavior
  • Reads Privacy Sandbox HTTP headers for Topics and Testing Labels - accounts cannot override this behavior
  • Cooperative User Syncing - host companies can set the default which accounts can override
  • PBS-Java: geo-lookup is automatic when needed to help determine GDPR scope - accounts can turn off GDPR entirely.
  • Add x-prebid HTTP header containing PBS version - accounts cannot override this behavior

Note: if a feature is triggered by a request parameter, it's not considered automatic. e.g. device.ext.prebid.interstitial.minheightperc

bretg avatar Mar 12 '24 18:03 bretg