prebid-server
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Generate list of Prebid Server automatic functionality
The Rules Taskforce has asked each PMC owning a codebase to generate a list of functionality that takes place automatically, and whether that functionality can be turned off by publishers.
Prebid's philosophy is that most functionality should be opt-in, and that any functionality that is automatic should be reviewed by Prebid Legal counsel and have the option for publishers to opt-out.
To seed the list, here are some things Prebid Server does by default without being specifically asked:
- anonymize request elements for all GDPR purposes - each account can override this behavior
- anonymize request elements for USP 'no-sale' - each account can override this behavior
- anonymize request elements COPPA and LMT - accounts cannot override this behavior
- Copy TCF-EU consent out of GPP string into original TCF location - accounts cannot override this behavior
- DSA validations - accounts cannot override this behavior
- Reads Privacy Sandbox HTTP headers for Topics and Testing Labels - accounts cannot override this behavior
- Cooperative User Syncing - host companies can set the default which accounts can override
- PBS-Java: geo-lookup is automatic when needed to help determine GDPR scope - accounts can turn off GDPR entirely.
- Add x-prebid HTTP header containing PBS version - accounts cannot override this behavior
Note: if a feature is triggered by a request parameter, it's not considered automatic. e.g. device.ext.prebid.interstitial.minheightperc