prebid-server
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Aliases should not usersync with their own cookie family if they share the base sync URL
PBS-Go version of https://github.com/prebid/prebid-server-java/issues/2702
@patmmccann found that the YAML files in PBS-Java are set up so that bidder aliases are syncing on their own, which is inefficient and takes up extra space in the uids cookie.
This will be fixed in a forthcoming version of PBS-Java, but opening this issue for community discussion and probably a bidder docs update.
Discussed in committee:
- do we need to worry about the edge case where an alias has a different ID from the base adapter?
- since there will still most likely be an ID for the aliases, it's not clear this is a breaking change
- the committee is proposing to not build in transition period logic. We would warn host companies to monitor the potential match rate impact to aliased adapters.
We will consider this for 1Q23. Don't want to affect Q4 revenue for anyone.