venue-taxonomy
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openooh
The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of...
There are advertising spaces around the escalators in train stations, especially in Europe - i.e. the London Underground. Proposal: "Transit" > "Trains" > "Escalators" Definition: Panels placed on the side...
Trains and trams are seen as different modes of transit, especially in Europe. One of our publishers has raised Trams to be added as a venue type under Transit. Proposal:...
I came across a screen owner that has placements at shooting ranges and categorized under casual dining venue type (I suspect that shooting ranges have areas where people can have...
... as we are now seeing advertisement in restrooms
There's a surprising number of screens in "tobacco shops" and buyers would appreciate differentiation from "Pharmacies" and "Cannabis Dispensaries". Proposal: "Retail" > "Tobacco Shop" Working definition: "A store that sells...
Context: We are incorporating this standard however we have laundromat venues that do not seem to have an exact match with another category. Proposed definition: A self-service facility with with...
Hi, A publisher has requested to add 'Hospitals' as a parent category since their inventory cannot be classified under the existing Point of Care category. Parent Category: Hospitals Child Categories:...
Hi, One of our publishers has requested adding the following venue type: Transit -> Travel Plaza Grandchild Categories: Transit -> Travel Plaza -> Food Court Transit -> Travel Plaza ->...
Currently we have: Taxi & Rideshare TV | Advertising displays placed inside taxis and rideshare vehicles visible to passengers in the back seat. | 103 | transit.taxi_rideshare_tv -- | --...
Add grandchild to outdoor.urban_panels Currently no grandchildren exist under outdoor.urban_panels. Would it make sense to add Shopping Street: outdoor.urban_panels.shopping_street ([Ströer example](https://www.stroeer.de/nc/aussenwerbung/werbemedien/kategorie/public-video/produkt/cityscreen.html)) Shopping Promenade: outdoor.urban_panels.shopping_promenade Public Park: outdoor.urban_panels.public_park
