Visitor stats for OD

[evanwolf]

Let's describe the performance of opendisclosure.io in terms of visitor behavior.

• How many people visited in our first campaign?
• Which candidates profiles did people?
• Which sites sent people here? How did that change over time?
• What search terms brought visitors to us from search engines?
• How effective was our Facebook ad campaign?
• What interesting things did people miss?
• What did people search for in our search field?
• Do we have any demographic info about our visitors?
• Where in the city did they come from? With what other geodata does that correlate? Population density? Votes cast?

[bayreporta]

How many people visited in our first campaign?

Between August 1 and November 4:

The greatest spike in activity was in September. I believe that was when we had articles written about OD.

Which candidates profiles did people?

Top 25 visited pages in that time period:

Which sites sent people here? How did that change over time?

Top 25 Referrals:

Early September saw the greatest amount of referrals, and that's when there were many stories written about OD. There was also a spike on Oct. 28 and Nov. 3. OpenOakland's website drove a chunk of traffic in early Sept, while Phil Tagami's info website drove a chunk of the Oct. 28 traffic.

What search terms brought visitors to us from search engines?

We need to turn on Webmaster tools through Google, if we haven't already, to get a better perspective on that.