branding
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openSUSE
openSUSE Brand Logo refresh
While Geeko is great, it has some issues:
- Scalability of even buttons is poor, look at favicons of software-o-o and wiki
- Logo in full form is not very readable in small sizes too (even 48x48 is hard to recognize)
- Cross-branding issues with SUSE, there is still confusion about openSUSE vs SUSE (not just a logo issue)
- Logo without text needs to be able to represent the brand (Geeko represents two identities in the case when we are unable to use openSUSE/SUSE green to differentiate or text at very low sizes)
So what are requirements for a logo?
- Geeko (well, chameleon, you know)
- Low detail with high recognizability (so it is well recognizable at 16x16)
- Usage of the current colour scheme (but a monochrome logo, not to face the same issues as Fedora)
- Logo close to 1x1, so we don't have to separate identity provided by main logo and buttons as we do currently (obviously assumed here that "openSUSE" text is gonna be a detachable part from the main body of the logo, just logo has to be 1x1, not logo + text)
Discussion prompted by excellent suggestions of Debian, Fedora and CentOS communities considering changes to their respective logos
One of the suggestions I have seen, and one I would actually love to see implemented was a logo we have in artwork repo.
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@ddemaio I would actually love to know, are those from SUSE? I wouldn't like to make it problematic to deal with if they wanted to use those for their own brand ;)
Anyway, with some modifications, we can have that logo be pixel-perfectly represented because lines are exactly 1px width at 16x16. It's also constructed out of circles and simple lines, so remaking it from scratch is very very easy. [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW]
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Also yeah, I would keep it green :D [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW]
And a comparison between this, the current button and the current logo at 16px: [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW]
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Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels.
I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px.
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While coming up with some concepts here is a great idea, ultimately this will need to go to the opensuse-project mailinglist for discussion on if and what we want to change the logo too, then the board will need to take it to SUSE for legal / trademark fun.
Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels.
I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px. [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW]
[Off topic] Hello, just dropped by as an openSUSE user. ;)
I come from Hong Kong and I thought your wallpaper is a photo until I found it's actually a drawing!
May I have the wallpaper please?
Strangely the first time, i was in a kind of "what the heck" and 24 hours later, I start loving it :-)
I suppose in all things such as this, there will always be naysayers. LOL
But, sorry, looks bizarre to me. Apologies to the designer, but that is my reaction.
I like the 2nd and 3rd ones, still, and pull them in when they are not there.
However, that is only one opinion, so far, and I see the issues you mention.
Except, I am an old guy -- that is, eyesight is not as good as when I was twenty -- and I have no problems with those favicons, and in the tiny representations in post by Doug, above, I can clearly recognize instantly.
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Hi @hellcp This was something that was designed for oSC18 with the coloring sheet and pencil set, but it never really developed much further as the idea was vaguely made. Either way, the openSUSE project has it and can use it however we want. @simotek suggestion on it could work. We haven't trade marked it or anything, but it's was designed specific for openSUSE.
@Fraser-Bell I would be more shocked if there was no opposition, and that's good, it's supposed to be a discussion to share ideas and most important critique. I would also like to see if anybody else got ideas for other variants of logos. @simotek has been proposing some things, and I will certainly integrate that into other variants of the logo I posted earlier.
@ddemaio that's reassuring, good work :D
In my opinion, it's a bit complex as a logo. I would use it for a T-shirt :)
Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels. I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px. [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW] [PAGE TEXT REMOVED DUE TO VIOLATION OF HYPNOSPACE LAW]
[Off topic] Hello, just dropped by as an openSUSE user. ;)
I come from Hong Kong and I thought your wallpaper is a photo until I found it's actually a drawing!
May I have the wallpaper please?
Hello email me at [email protected]. I will share it with you :)
I like the style, but would prefer on landing page to have both the logo in big size and to keep the green chameleon in back ground so folk get the reference to 'SUSE' the openSUSE one in green can be on splash screen. The green start button logo is most acceptable.
If the objective is to cleanly scale down to 16px, an intricate filligree logo is probably not the way forward.
Negative space is important in good design, and the current geeko logo is more effective than the proposed image. Spacing between elements is not uniform, so interpolation varies from eye to tail when rendered as pixmap.
Geeko head by itself does not really evoke a chameleon (or gecko, for that matter).
Second set is great. It also better shows the "smile" of the chameleon, which I think can be an important facet of the logo. It's also less busy.
I'll second that I think the "Line style" logo's kinda look cool for a t shirt or something of that nature especially with some neon styling, but I don't think its as easy to integrate into a lot of designs, I think the design style looks out of place sitting next to other applications either as a "start" button on a tray or as a circular logo for something like discord or any other avatar, one of the things I like about the existing logo is we have an "avatar" form that is recognisably associated with / part of the current logo but that we allow people to customise as they see fit (see my avatar) and I don't think that works as well with this icon.
I also think if we are changing the icon we don't need to stick to the current branding / color palettes as they were designed around the color of the old logo, so I think we should put together 2-3 new alternative color palettes still with green as the core color but with an easier green to work with.
As much as i'm not always a fan of "flat" style UI's I think that in this case some form of flat style icon is probably the best way forward. If I get some time i'll also throw some proposals in although my design skills aren't the best
Since it has a fan base on Discord but was not added here, I would like to throw this one into the mix.
I agree with @simotek . Tshirts and other marketing materials allow for creative and artistic expressions of our logo, however, when thinking about changing a long (over 15 years) recognized trade logo we need to be more cautious. We want to create a positive impact.
In my very personal opinion, the logo proposed by @Mau-G is a much better transition from the current openSUSE logo to a more modern look and feel. I can see more resemblance of the current openSUSE brand in it and I also like the shade of green used.
@cyntss seems like it's GNOME HIG green. It's certainly better than current green :P I think regardless it would be nice to aim at something bluer than yellower for new green, which this one certainly is
I'm not 100% happy about the filled geeko, but I probably should look into what could be improved, because it was a rough idea more than anything ;)
The suggestion of @Mau-G makes the easier to cut cookies at least (for what it's worth :)
lol always happy to eat chameleon shaped cookies :D
The suggestion of @Mau-G makes the easier to cut cookies at least (for what it's worth :)
lol always happy to eat chameleon shaped cookies :D
LOL @coolo bake cookies for everyone!! Side note I think the filled version looks a bit sharper than the line "pretzel" version when used as a button.
Here is a concept that someone with much better design skills can probably make better
hmm, but you do know the difference between a geeko and a tadpole? Your designs look more and more like random insects (or cute owls in the case of @hellcp's 2nd proposal) than an opensuse logo. Sorry to say, but I'm afraid you lost yourself in the discussion (not on discord so I can't say for sure how it happened).
I am not a graphics person, but we had some art commissioned a few times for stuff we did at SCaLE. I really like the Geeko used in our openSUSE miniSummit at the Southern California Linux Expo a few years back. I have the .ai file and we have the right to modify and redistribute. Perhaps there might be something useful here even if just as inspiration.
Your designs look more and more like random insects (or cute owls in the case of @hellcp's 2nd proposal) than an opensuse logo.
You mean this one? I fail to see the owl there. :-) Quite the opposite, I believe that's the only proposal in which the chameleon is still quite recognizable.
I fail to see the owl there. :-)
Stress your phantasy :) https://www.alamy.com/stock-photo/cute-owl.html
Quite the opposite, I believe that's the only proposal in which the chameleon is still quite recognizable.
Let's agree it went downhill after that. I personally find it already too - how shall I say - fat to be a geeko.
I fail to see the owl there. :-)
Stress your phantasy :) https://www.alamy.com/stock-photo/cute-owl.html
At least it's not just an owl, but a cute owl
Quite the opposite, I believe that's the only proposal in which the chameleon is still quite recognizable.
Let's agree it went downhill after that. I personally find it already too - how shall I say - fat to be a geeko.
It's beer belly, geeko is 15 years older than in the last photo :wink: