Add Google Analytics 4 to site

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Google Analytics 4 (GA4) will be replacing Universal Analytics (UA). On July 1, 2023, standard UA properties will stop processing new hits.

You can read more details about UA here: https://support.google.com/analytics/answer/11583528

Instructions for adding GA4 to an existing site are listed here: https://support.google.com/analytics/answer/9744165

To use GA4 Setup Assistant to add GA4, the user would have to have the Editor role.

Migration guide: https://support.google.com/analytics/?hl=en#topic=10737980