Hive Dates don't always parse properly through this

[t3rmin4t0r]

    at org.apache.phoenix.util.DateUtil.parseDate(DateUtil.java:116)
    at org.apache.phoenix.schema.PDataType$12.toObject(PDataType.java:2102)
    at org.apache.phoenix.hive.PhoenixHiveDBWritable.write(PhoenixHiveDBWritable.java:94)
    ... 20 more
   Caused by: java.text.ParseException: Unparseable date: "2013-12-31"
    at java.text.DateFormat.parse(DateFormat.java:366)
    at org.apache.phoenix.util.DateUtil$1.parseObject(DateUtil.java:55)
    at org.apache.phoenix.util.DateUtil$1.parseObject(DateUtil.java:52)
    at org.apache.phoenix.util.DateUtil.parseDate(DateUtil.java:114)
    ... 22 more