Bootstrapping the application

[razic]

Let's add better documentation and make the workflow smoother for bootstrapping the application.

A couple issues I've run into so far:

• Prequel is defined in the Gemfile like so: gem 'prequel', :path => 'vendor/prequel' which requires the user to clone prequel into vendor/prequel before the application can bundle.
• Monarch is not included in the app/assets/javascripts so the application bombs with a ActionView::Template::Error (couldn't find file 'monarch/lib/monarch'

[razic]

I just noticed there is a .gitmodules file here.