The Product Space 🚀

A playbook of product management techniques

Intro

The Product Space give people plays they can apply to specific moments of the product development workflow. Some of these plays originate from companies like Google, Facebook, Amazon, Intercom or Basecamp and are used industry-wide, others have been developed by individual practitioners, tried and tested in the field and represented here.

Setting up locally

You need to setup the local jekyll site in order or contribute to the product space. Here is a guide

0. Install Homebrew if you haven't
1. Install Jekyll and other dependencies from the GitHub Pages gem bundle install
2. Build your local Jekyll site bundle exec jekyll serve

The plays

Team management

• [x] Dual Track Scrum
• [ ] (WIP) Product Management Rituals
• [x] OKRs

Understanding and kickoff

Why are we doing this? Do we know what we're building? Is this idea any good?

• [ ] (TODO) Business Model Analysis
• [ ] (WIP) Project Brief
• [ ] (WIP) Working Backwards
• [ ] Ideation process
• [ ] (WIP) Lean Product Plan
• [ ] (WIP) Validate startup idea
• [ ] Revenue estimation template

Build (the right things)

What should we build first? What should we prioritise

Building the right things

• [x] Building a New Business

• [ ] (TODO) Minimum ~~Viable~~ Lovable product: incl. adwords experiments

• [ ] (WIP) Run Experiments

• [ ] (WIP) Data-informed design

• [ ] (TODO) Jobs-to-be-done, (incl. user stories and Job Canvas: How does it fit with user stories?)

• [ ] (TODO) Product Roadmap (incl. prioritisation)

Launch

• Product hunt launch?

Optimise and growth

What comes after MVP? How to test if the product is working? Meassure success

• [ ] (TODO) Post-MVP (incl. Trigger-model)
• [ ] (TODO) Effective Google Ads campaigns
• [ ] (TODO) SEO Guidelines
• [ ] (WIP) Pricing
• [ ] (TODO) FB organic and paid advertisement

Ideas for plays

• How to hire the right people?
• Scaling SCRUM (SAFe, Scrum of Scrums, NEXUS, etc.)
• Customer Journey Mapping, CJM
• Customer Journey Analytics
• Brainstorm Session
• Content audit
• GDPR (inspo)

Inspiration

Some of the companies that openly share how they develop product are:

• Atlassian
• Intercom on Product Management
• Basecamp / 37signals - Getting Real

Contributing to The Product Space

• Play Format
• Contribution Guidelines