[Feature]: switch from Makefile to `cargo-make`

[mrjones2014]

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Description

• cargo-make: https://github.com/sagiegurari/cargo-make
• cargo-make GitHub Actions: https://github.com/marketplace/actions/rust-cargo-make

Use Case

Makefiles can be a burden to get working on Windows. I don't personally use Windows, but we should make it easier for new contributors to get started.

[mrjones2014]

Decide between cargo-make and cargo-xtask