microsoft
🎯 AI-Driven Media Investment Plan Across Channels for E-commerce 🚀 BUDGET MASTER APPLICATION
Project Name
🎯 AI-Driven Media Investment Plan Across Channels for E-commerce 🚀 BUDGET MASTER APPLICATION
Description
Hackathon Project Summary: AI-Driven Media Investment Plan 🚀💼
Problem: E-commerce businesses face challenges in optimizing marketing budgets across multiple paid media channels, often resulting in inefficient allocation and reduced ROI. Traditional methods lack data-driven insights into customer journeys and ad performance, limiting their effectiveness. 📉
Solution: The BUDGET MASTER APPLICATION leverages AI-driven, Retrieval-Augmented Generation (RAG) LLM chatbot to intelligently optimize a $200,000 marketing budget. By analyzing customer journey data and ad spend insights, combined with machine learning techniques, the application reallocates budgets across channels to maximize conversions and boost overall marketing efficiency. 💡
Key Tools:
- AzureChatOpenAI 🤖: Provides real-time AI insights and generates intelligent responses.
- LangChain & Chainlit 🛠️: Enables document retrieval and a conversational interface for interactive user queries.
- Machine Learning (Random Forest & Gradient Boost) 📊: Powers predictive analysis and budget reallocation strategies.
- Python REPL & Vector Store 🧰: Handles data processing, document search, and deep analysis for decision-making.
This solution empowers marketers with data-driven decision-making tools, enabling better budget management, improved conversion rates, and a higher return on investment. 📈
Technology & Languages
- [ ] JavaScript
- [ ] Java
- [ ] .NET
- [X] Python
- [X] AI Studio
- [X] AI Search
- [ ] PostgreSQL
- [ ] Cosmos DB
- [ ] Azure SQL
Project Repository URL
https://github.com/karthik-keerthi/BUDGET-MASTER---ECOMMERCE
Deployed Endpoint URL
No response
Project Video
https://www.popai.pro/share.html?shareKey=51436dd50214b0bb877c20f5b09c519a025e6cd19e568d00fda8ce24ce954155&utm_source=presentationsharepage
Team Members
https://github.com/karthik-keerthi
Hello @karthik-keerthi, thank you for participating in RAG Hack!
The team is working hard to distribute badges. Please have each team member fill out this form: aka.ms/raghack/badge-dist
Thank you!
