Mike Anderson comments

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                                            Mike Anderson

Dependency issue in the Plot module

Thanks a lot for flagging this! I just wanted to share a link to our new "[support](https://github.com/google/lightweight_mmm#support)" section in the readme to give you some more information on how we...

Contribution of Control variables (a.k.a Extra features)

using old model results as priors for new model?

Thanks a lot for the suggestion! I just wanted to share a link to our new "[support](https://github.com/google/lightweight_mmm#support)" section in the readme to give you some more information on how we...

Is it normal for the baseline contribution to hit zero more often than being above 0?

You can control this to some degree by tightening and lowering your media priors; if you have a lot of channels you need to decrease the prior per channel.