Add a message trace_id

[andrewgy8]

To track message propagation.

Additionally, if we want to spawn new messages from failed messages, we can reassign this id to the new message that will go to a dead letter queue(?).

[andrewgy8]

@antoniobusrod @jonasae Will this still be necessary for any apm integration?

[antoniobusrod]

I think we will probably need publisher span id to initialize subscription callback span with publisher span id as its parent.