Ecommerce Conversion Rates are inaccurate with multiple purchases in one visit

[9joshua]

The Conversion Rates within Ecommerce reports do not factor multiple conversions within the same visit. Therefore the equation orders / visits yields inaccurate rates when a single visit contains multiple orders.

This can be reproduced by tracking more than one order in the same visit...

The equation should instead be visits with orders / all visits, and the column labelled "Ecommerce Orders" should instead read "Visits with orders."