Luke Whitmore

Thx @dmarti > Web advertising is generally placed through a real-time bidding process, so if legit advertisers begin using FLoC extensively, then users of non-FLoC browsers will not get bid...

Thx @michaelkleber > But if your goal is to talk about one browser causing self-preferencing lock-in by behaving differently from the consensus of other web browsers, then you are aiming...

@michaelkleber > In that case, note that third-party cookies are still available in Chrome today, and have been removed in other browsers. Many publishers and advertisers already have strong opinions...

This feels like a disingenuous technology. It's a solution to a problem which specifically relates to Google and the preservation of their core revenue stream. It leaves me with a...

@ph00lt0 Surely anti-competitive lawsuits a threat to their revenue stream though?

I think one thing this has going for it, is that the technology feels conceptually flawed; in a similar sense that DRM technology is flawed, or King Canutes desire wasn't...

@michaelkleber > People are unhappy with the widespread tracking based on third-party cookies, and we plan to remove them from Chrome. Are people unhappy with widespread tracking based on third-party...

@michaelkleber I'd propose that profiling millions of users and assigning each a token representing similarity—specifically for the purpose of targeting advertising—is widespead tracking. Anyway, disregarding semantics, the literature provided by...

@jwrosewell I believe the core tenet of your argument is not true; to say the future of the open web is dependent on major advertising spend, doesn't make sense. A...

@michaelkleber > [...] This is the basic response to your "the economy will adjust" hypothesis as well. Academics do have a reasonable sense of how advertising dollars will move around....