avoid repeating information

[vlasvlasvlas]

hi, is there any way i can avoid repeating information?

i mean:

html5 "data-" has an information ex:

<li data-director="spielberg">

..and then.. i'm retyping it..:

<span>Director: <i>spielberg</i></span>

i'm using it over github so no variables available..

any way to avoid repeating everything?

thanks!