AwakeMUD
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Design or modify systems to encourage collaborative play
Simple mechanical tweaks like giving bonuses to creation tasks while in the same room as characters who have the required skill would encourage people to congregate and form social networks in-game. There'd have to be some work involved to make it harder for people to do this with alts, but at the end of the day that won't be preventable. Besides, if they want to grind alts to 8 skill in creation tasks and then have all their chars sit in a room together, that doesn't really bother me. Maybe a maximum of 3 people can work on a project (1 main, 2 assists)?