[epic] Life Itself Branding and Style Major Revision 2022

[nathenf]

To update brand (narrative) and associated design guidelines and have these published and known by all relevant stakeholders.

Resources

• Brand 2022 A10
• High Level Mission Statements Excalidraw
• Issue Tree
• Asset Templates

Acceptance

• [x] Preparatory
  • [x] Complete A10 ✅2022-07-19 A10 done
  • [x] Complete SCQH and Issue tree ✅2022-09-15 SCQH in A10 and issue tree
• [ ] Brand Narrative for Life Itself Overall Completed 🚧 90%
• [ ]TODO: Style Guide complete and finalised
• [ ] Rollout of complete branding across comms channels & website

Tasks

Initial

• [x] Complete A10
• [x] Complete SCQH
• [x] Iterate issue tree
• [x] Do market research

November 2022 Onwards

• [x] Create poster for the hub about Life Itself ✅ Poster created and published in Evolve magazine, additional posters made for the hub #611
• [x] Write copy for poster 🚧 Writing copy here
• [ ] Mockup homepage ideas for website ❌ Did not complete and not sure if relevant now

Comms

~~* [ ] Blog post announcing the process (use scqh?)

• [ ] Why (do this)?~~
• [ ] Back publishing stuff from 2020 (because it goes away when we change)
  • [ ] Also misc associated stuff like https://docs.google.com/drawings/d/1z1owGCwGQscPfuLbHr-hwciGukhn6WEkzbl6qVt0wGU/edit

[theo-cox]

@nathenf have left preliminary comments on the pdf. More to follow via excalidraw etc

[nathenf]

@laurenwigmore see this issue RE style guide - we never got to completing it.

[rufuspollock]

FIXED / WONTFIX. We did a bunch. If we want to revisit this we can open a new issue. Suspect some brand update to be done at some point but not really a priority atm.