[website] Content improvements

[jorgeepc]

Website

Hero section:

• Update the style of the Documentation button. Now it has a transparent background and seems to be disabled.
• Link the Get Tracetest button directly to the Readme https://github.com/kubeshop/tracetest#readme
• Update the sub-heading text to match our new goal (socialize the new slogan with the leadership team).
• Redo the Intro video.

Value proposition section:

• Add a value proposition about the CLI.
• Change: "less technical users can create tests".
• Make it clear that we work with your existing tools.
• Include the term trace based testing. We want to position Tracetest as a trace based testing tool.

New section: How does Tracetest work?

• Explain how it works with an illustration/animation.

New section: Backends we support:

• Add a section with the backends (trace datastores) we support.

Quotes section:

• Get more quotes. 😅

[DigitalH2Ofall]

Hello.

Regarding...

• Update the style of the Documentation button. Now it has a transparent background and seems to be disabled. https://kubeshop.atlassian.net/browse/DESIGN-219 has been created to attend to that.

• Link the Get Tracetest button directly to the Readme https://github.com/kubeshop/tracetest#readme DONE

• Update the sub-heading text to match our new goal (socialize the new slogan with the leadership team). Tell us the new slogan when you have it crafted...!

• Redo the Intro video. Supply the new YouTube URL when you have it uploaded. Be sure to work with Kei M if you need help in production. Tina can help with video too if needed of course.

• Add a value proposition about the CLI. Looking forward to the new content. Reach out for help for word-smithing and visuals if you need.

• Change: "less technical users can create tests". What will it be changed to ...?

• Make it clear that we work with your existing tools. If the existing tools are recognizable, this might be an opportunity for a band of icons of technologies we integrate with.

• Include the term trace based testing. We want to position Tracetest as a trace based testing tool. Grammar remark: There needs to be a hyphen on Trace-based testing. :-) Happy to insert, please provide the new copy when you are ready.

• New section: How does Tracetest work? When you say "section" you mean a new sub-page (e.g. trace test.io/how-tracetest-works), correct? All in all: great!

• Explain how it works with an illustration/animation. Please rough out a sketch that we can clean up and have you check for technical accuracy.

• Add a section with the backends (trace datastores) we support. Again "section" means new sub-page (e.g. trace test.io/backends), yes? Just making sure.

All in all, when ready to move on these website items, just spin up Jira tasks here https://kubeshop.atlassian.net/jira/software/c/projects/DESIGN/boards/8 and the Design team will get tracetest.io updated accordingly. Thank you.

[kdhamric]

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